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The design was to become a key work of Viennese Art Nouveau.Ī site along the Ringstrasse was originally chosen, but Olbrich's designs met with violent reaction on the part of the Municipal Council. The Secession members commissioned the hardly 30-year-old architect Joseph Maria Olbrich, who was at the time a member of Otto Wagner's atelier, to design the building. The exhibition building was to be constructed on the guiding principles of the "Association of Visual Artists Vienna Secession" that was discussed in the foundation meeting. Secession refers to the seceding of a group of rebel artists from the long-established fine art institution. It was designed by Joseph Maria Olbrich and was constructed as an architectural manifesto for the Vienna Secession, which was an active art collective of the time. Max Klinger (1857-1920): Beethoven statue.The Secession building is an exhibition hall that was built in 1897 in Vienna, Austra. It also proved fundamentally important to Klimt’s further development, as well as that of numerous other participating artists: the ideal of the interplay and aesthetic integration of all artistic disciplines and the collaboration tested in the Beethoven exhibition was successfully continued by the Wiener Werkstätte, among others. Today the Beethoven Frieze is considered one of Klimt’s key works and one of the high points of Viennese Art Nouveau. The XIVth exhibition drew nearly 60,000 visitors, thus becoming one of the Secession’s greatest public successes.An opening in the wall offered a view of Max Klinger’s Beethoven statue, indicating the interplay of architecture, painting (Klimt’s Beethoven Frieze) and sculpture (Klinger’s Beethoven) as soon as the visitor entered. The declared aim of the exhibition was to reunite the separate arts – architecture, painting, sculpture and music – under a common theme: the “work of art” was to emerge from the interplay of the design of the rooms, the wall paintings and sculpture. Klimt’s monumental wall cycle was located in the left-hand aisle, which visitors to the exhibition entered first. In addition to Klimt’s Beethoven Frieze, wall paintings and decorations by Alfred Roller, Adolf Böhm, Ferdinand Andri and numerous other artists were presented. The exhibition centered around Max Klinger’s Beethoven statue placed in the main hall.A total of 21 artists collaborated on the exhibition under the direction of Josef Hoffmann (1870-1956).Gustav Klimt (1862-1918): Beethoven frieze.Max Klinger (1857-1920): Beethoven statue.President Carl Julius Rudolf Moll (1861-1945).Included a memorial dedicated to artists Giovanni Segantini.Charles Rennie Mackintosh (1868-1928) and Margaret Macdonald Mackintosh (1864-1933) exhibition room.The wall motifs, furniture and woodwork all deisgned by Hoffmann created a harmony between decoration and functionalism, and illustrated the Association’s concept of Gesamkunstwork (a harmony of the arts). The first exhibition also included an additional room designed by Josef Hoffmann called the ‘Ver Sacrum room’ which introduced for the first time ‘Secession style’ to the public. Contrary to the traditional salon-style arrangement of pictures of the Künstlerhaus which had painting hung vertically up to the ceiling, Olbrich and Hoffmann hung all the pictures at eye level against backgrounds of white, dark red and dark green. The exhibition was also revolutionary in its approach to exhibition forms of exhibition design, primarily the responsibility of Josef Hoffmann (1870-1956) and Joseph Maria Olbrich (1867-1908). It was considered a financial success by the organizers and received positive reviews from most critics. The first exhibition attracted 57,000 visitors including Franz Josef I, Emperor (1830-1916) and a total of 218 works were sold.Kunstausstellung der Vereinigung Bildender Künstler Österreichs.Gartenbau-Gesellschaft (Imperial and Royal Horticultural Society) a large venue on Parkring in central Vienna. Data: Opened 26-03-1898 and ran for 3 months.